Your Source For The Arts In Atlanta

Rand Suffolk

Betting on Increasing Arts Access: Will the Admissions Gamble Pay Off?

While visiting The Broad Museum in Los Angeles over a year ago, I was blown away by both the prominence of featured artists, as well as the fact that I was able to have access to such work for free. Kara Walker, Jeff Koons, Jean-Michel Basquiat, Roy Lichtenstein, Keith Haring, El Anatsui, Jasper Johns, Barbara Kruger and Andy Warhol were just a few of the artists whose work presented by the contemporary art museum founded by philanthropists Eli and Edythe Broad that opened in September 2015. By showcasing 2,000 works in a 120,000-square-foot, $140-million building, The Broad could easily get away with charging $15 to $20 for admission, I figured, but to offer it for free?...